Onnit

Onnit, we measure time as moments that take you closer to who you want to become. Improvement in one area, specifically, will bring improvements universally, while a deficiency in anything will hold back everything. Therefore, time spent bringing up one aspect of your mind, body, or spirit today makes everything a little bit better than it was yesterday. To be truly optimized is to live up to your potential at any given moment. At the same time, we recognize that your potential today is not the same as it will be in a year if you stay the course, so to judge yourself today on the standards of tomorrow is foolhardy.